Same Quality. New SEPHIRIA Era.
SEPHIRIA BEAUTY, previously known as SHADES, offers wearable cosmetics made for everyday confidence, soft glam, and effortless beauty. Available in Japan and the Philippines, with worldwide shipping.
Shop by Category
Discover our curated collection of wearable beauty essentials designed for everyday confidence and soft glam.
Lip Products
Flattering shades and wearable formulas for everyday confidence.
Blush
Soft glam essentials to enhance your natural beauty and mood.
Glow Products
Effortless beauty essentials that enhance your natural radiance.
The Paubos Sale
As we transition into the SEPHIRIA era, we are offering a limited-time paubos sale. Selected SHADES essentials are now available at exclusive rates. Experience the same trusted quality with the same soft glam, now in a new chapter of beauty.
Our Brand Values
The foundation of our beauty philosophy, built on trust and the pursuit of effortless elegance.
(01)
Confidence
We believe beauty is a form of self-expression. Our formulas are designed to empower you to feel your best in every moment.
(04)
Quality
Our trusted product quality remains the same. We transition into a new era with refined packaging, but the results are always reliable.
(02)
Self-Expression
Makeup should be a canvas for your personality. We offer shades that allow you to show your mood and style with ease.
(05)
Authenticity
We value real swatches and real results. Our content is honest, focusing on the beauty that helps you feel confident and beautiful.
(03)
Accessibility
Beauty should be available to everyone. We are accessible in Japan, the Philippines, and worldwide, wherever you are.
(06)
Growth
The transition from SHADES to SEPHIRIA represents our growth and a stronger vision for a more refined, elevated beauty experience.
What You Glow About
"The transition from SHADES to SEPHIRIA is seamless. The quality is the same, but the packaging is now more refined and elegant. I feel more confident every day wearing my SEPHIRIA shades."
— ARIANA, JAPAN
"SEPHIRIA cosmetics are my go-to for soft glam moments. The formulas are easy to apply and the results are always flattering. It's the perfect balance of wearable beauty and confidence."
— LUCY, PHILIPPINES
"The paubos sale was a perfect way to transition into the new era. The quality remains the same, and the new SEPHIRIA branding feels more premium and trustworthy than ever before."
— MARCUS, WORLDWIDE
SEPHIRIA BEAUTY
Experience the soft glam and effortless beauty of SEPHIRIA. Follow our journey as we transition from SHADES to a new era of refined elegance.
From SHADES to SEPHIRIA
SEPHIRIA BEAUTY was previously known as SHADES / SHADES JP. The brand is now transitioning into SEPHIRIA with refreshed packaging and a more elevated identity.
Our Mission
To make beauty feel easy, expressive, and accessible through cosmetics that help customers feel confident in their everyday look.